WHAT IF

A series of 'what if' questions resulted in big ideas coming to life. What started as a mostly crew of young, inquisitive people, drawn together by a common purpose, has now evolved into a Group of companies that is slowly changing the way the world operates.

What if...

after we succeed, we don't stop?

COMPANIES

Digitization coupled with connected devices are changing the world. We believe that the existing order will be disrupted and will result in entirely new brands taking most of consumer mindshare. At People Group our mission is to create, operate or invest in at least 100 of the top 1000 digitally led brands that will be created from India by 2025

Operated Companies
Investee Companies

What if...

unattainable was merely a point of view?

LEADERSHIP

Leadership, we believe, is about setting the right context, continually questioning the status quo, and driving bold outcomes. We dislike rules, we like taking risks, and we love BIG returns.




ANUPAM MITTAL


Founder & CEO, People Group

Founder & CEO, People Group



BADRI SANJEEVI


CEO, Mauj Mobile

CEO, Mauj Mobile



GOURAV RAKSHIT


CEO, Shaadi.com

CEO, Shaadi.com

What if...

what we did sitting here, created ripples around the world?

CULTURE

Companies that are trying to build value through innovation need strong cultures and behavioral norms that drive the right outcomes.We have codified some of these into what we call The People Way, and while they are not rules, they act as a compass guiding our actions.

people way culture

Solving Problem

people way culture

Influencing People

people way culture

Adapting Approach

people way culture

Creating Impact